Web2Promote : Online Advertising Simplified

Good Things about Ruby On Rails

2009-08-19T20:49:00.001-07:00

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Getting Started with Flex

2009-08-19T20:46:00.000-07:00

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Designing a Search Engine Friendly website

2008-06-14T09:43:00.001-07:00

Search engine friendly website doesn’t mean designing website for search engines. It’s got to be for end users and always to be. Then, the idea would be to implement strategic changes in website making easier for search engines to locate and index web pages. To get that knowledgebase, the best thing is to read the guidelines of major search engines especially Google to understand how search engines work.

Below are some basic tips helping to make your website search engine friendly
• Web page should load fast. It can done by keeping less use of graphics, flash elements, Splitting long webpage into small webpages targeting per topic/subtopic and placing CSS & JS code in external files
• Place proper Title, Meta and ALT tags for each webpage. Tags can have keywords or keyphrases focusing as per webpage. Tags framed should make sense to end users & to search engines as well.
• Anchor text of hyperlinks can have targeted keywords, but it should not be misleading, when user is directed to a landing page.
• All text and links are to be easily readable with naked eyes.
• Site should have a proper hierarchy & navigation, again indexable. A sitemap page will surely help

How to use Flash effectively in your Website

2008-05-12T10:11:00.000-07:00

Having flash is not bad. It makes website visually appealing and catchy. But having said that, it is advisable NOT to use flash particularly in certain parts of the website e.g. navigation menus, internal linkings, headings & keywords targeted content, if you want website to be search engine friendly.

Search engines find difficulty in crawled content contained within flash however Macromedia has come up with Flash SDKs that help to design search engine friendly flash elements. But still having less flash or using it strategically would be advisable like using flash in smaller areas of webpage, splitting into smaller pages, avoid using flash in site navigation, important content etc, try not to use flash in entire homepage & placing a crawlable link, helping to move to other internal pages.

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My Search Engine Rankings have dropped recently - Why?

2008-04-24T20:37:00.000-07:00

There can be many reasons behind search engine rankings being dropped as mentioned below.

SPAM Techniques used in Website
You may have used hidden text, doorway pages, duplicate content on various web pages of the website, cloaking, over optimized web pages etc in your website. Search engines don’t like this.

So, remove all hidden text elements from your website or rewrite those & make it visible. In case of doorway pages, remove it or rewrite those pages with proper look & feel, having different title & meta pages for each page, variance in content for each doorway page, limiting outgoing links to 40 per page & remove keywords stuffing content. Cloaking should be avoided completely. For Over optimized web pages, remove extra stuffing & repeating words, keep keyword density upto 3-4% & place targeted keywords at importance parts of webpage properly.

If you have web pages that contain similar content then remove those pages which are not of relevance OR rewrite all those pages targeting different keyword per page making sense to visitors. Idea behind is not to repeat same content & speak differently.

Major Changes done in Website
If you have done any major changes in your website content recently then it is likely that it may affect your current search engine rankings. If you wish to retain those rankings, then make minor changes in existing content and add related content for new targeted keywords, if possible.

Incase if you have made changes in site structure, web page URLs or webpage name then again it may affect search engine rankings. It is because of some external web pages may have linked to a particular web page of your website, which is no more available or because of path changed. In such a scenario, care should be taken in redefining a new site structure & what impact will it create. E.g. 1) For web pages that already have PR, it is advisable not to make any changes in URLs or page name. 2) Those webpage(s) submitted by you to different search engines & directories, it will be good if you don’t change path. 3) For all paid or banner links available on your webpage, it should not take a risk unless you know what you are doing.

Server related problems
If your server remains down or experience downtime more often, then you lose visitors. Not only that, search engine crawlers may fail to index your webpage(s), if it visits on the instance when your server is down. Such instances may lead to dropping of search engine rankings. So, select a good, reliable web hosting vendor that listens to your server related problems & responds promptly.

More & More websites
Adding of new websites every day increases your competition particularly if it’s related to your industry or site theme. In addition to this, routine updates & changes made by your competitors may give you a pinch. Plus, changes that happen in search engine algorithms makes it more difficult. Under this scenario, keep a close look on all these changes and react strategically.

Source: Web2Promote - An Internet Marketing, Web Promotion and SEO Guide

Does Google Adwords helps in improving Organic Search Engine Rankings in Google?

2008-04-21T11:15:00.000-07:00

Answer is NO.

Google Adwords is a Paid Advertising that offers instant traffic whereas Organic Listings is Zero cost advertising that helps in driving relevant traffic. Both are totally different and work independently from each other.

In order to receive high rankings in Google, it depends upon several factors like Google PR, back links, title & meta tags, indexing frequency, keyword density, prominence & proximity, website popularity etc. Google uses its special secret formula using these factors to display its Search Engine Result Pages (SERPs) based on keywords or keyphrases keyed in. It keeps on updating its formula & parameters that affects search engine listings from time to time. Also, more and more websites are adding globally, which leads to increase in competition level.

On the other hand, Google Adwords can be designed to keywords, location, audience & budget specific. It definitely helps in driving most relevant & traffic over organic listings. But it has no connection with search engine ranking factors that Google follows for organic listings.

Does Blogging helps in boosting Search Engine Traffic?

2008-04-14T08:41:00.000-07:00

Of course YES. Answer to this question is simple.
As you may have heard that, Search Engines like fresh content. This is true. Blogs are informative, interactive and dynamic websites, where you can find good amount of content on various industries, topics and ideas posted by blog users. This makes blogs updated so often that they rank higher on search engines particularly Google.
So, you can start your own blog, throw good topics of discussion or some informative material useful to your targeted visitors and then encourage them to visit your website on similar topics or to know about your website & offerings. Also, one can receive comments or feedback to your postings from blog visitors/groups.
Another important thing that make these blogs so special are most of today’s popular blogs are designed search engine friendly and possess good features like RSS feeds, receiving email alerts on new postings, supports customization on look & feel, insert plugins etc.

Some well known blogs are
• http://blogspot.com/ (BlogSpot)
• http://wordpress.com/ (WordPress)
• http://blog.com (Blog)
• http://blogsavy.com/ (BlogSavy)
• http://www.xanga.com/ (Xanga)

Importance of getting listed at DMOZ?

2008-04-09T08:55:00.000-07:00

DMOZ (earlier known as Directory of Mozilla) popularly known by Open Directory Project. Its world largest human editor based directory of quality websites. Website can be submitted to this directory at NO cost, but in order to get listed at DMOZ; one should strictly meet its submission guidelines. Once submitted, it is reviewed by directory volunteers (editors) assigned for that particular category. On editor’s approval, it gets listed at DMOZ under that particular category.

DMOZ - http://www.dmoz.org

It holds great importance in search engine industry. Many search engines & directories including big names like Google, AOL & MSN receives directory listings from DMOZ. So getting listed in DMOZ receives an upper hand and improves your positions in search engine rankings.

Above editorial from Web2Promote is purely informative & based on research & experience.

Important Tips before submitting a website to search engines & directories

2008-04-07T09:15:00.000-07:00

Before you begin with site submission (or link building) campaign, below are few tips that could be helpful

• See that your website doesn’t have any broken links and is fully functional. Make sure you have all pages available with well optimized, relevant content & proper tags.
• Submit your website to those directories that contains quality websites, having good Google PR & Alexa and receive regular postings.
• If search engines or directories are very specific to your website theme, then reciprocal linking can help
• Prepare title and meta tags carefully addressing to your target audience and following the guidelines as mentioned for site submission.
• Prepare 2-3 different set of title & meta tags and use them alternately. Also don’t rush to complete the campaign in one shot. Divide it into phases and execute at proper intervals to avoid Over Optimization Penalty (OOP).
• Submit your website to the most relevant or matching category
• Before submitting your website, check whether your website is already listed or not. To check this, you can use “search box” and key in your website name or url or your website title. If it is not listed, then only you can go and apply for url submission.
• It is advisable to submit your website to first below mentioned websites before submitting to other free online search engines and directories.

http://dmoz.org/add.html (DMOZ)
http://www.google.com/addurl (Google)
http://docs.yahoo.com/info/suggest/ (Yahoo)
http://beta.search.msn.com/docs/submit.aspx (MSN)
http://www.altavista.com/addurl/default (Altavista)

• Always insist for manual submission over automatic submission using software.

Above tips from Web2Promote is purely informative & based on research & experience.

Important terms in SEO

2008-03-15T21:51:00.000-07:00

To understand SEO, you should be aware of some basic terms related to it. It plays an important role or act as indicators in success & failures in implementing SEO.

Google PageRank (PR)
It is a system that Google has developed and uses to determine the importance of a particular webpage or website. Any page is rated in between 0-10, once it is indexed by Google. So, having higher PR is good and it is considered as one of the factor in attaining higher rankings in Google.

Back link
A link that points to a webpage or website from any other webpage or website is known as Back link. If you are receiving a back link from a website/webpage, that has good PR and relevant to your website content page, then it can help in your website/webpage PR along with organic rankings. Having back links is something like receiving votes or get recommendations to your website by other websites.

Deep Crawling
Search engine makes attempt to index internal webpage(s) of the website which are several clicks away from home page and the process is called Deep Crawling. This kind of update normally takes once in 2-3 months however this time frame may vary. Soon after deep crawl, one can expect boosting in PR. So, it always good to have your website crawled completely.

Latent Semantic Indexing (LSI)
This approach is used by search engines especially Google to recognize keywords in the context of the words on the entire webpage and determining which pages to be kept outside of search engine result pages. So, if you can study and understand how it works, then it will be easy for you to optimize your website for Google.

Over Optimization Penalty (OOP)
A website that is penalized because of over optimization done by placing too many keywords repeatedly all over in various section like title, meta tags, heading tags, body, ALT tags etc of a webpage(s) is termed as Over Optimization Penalty. So, keep a check on keyword density & prominence of your webpage/website. Also, too much aggressive site promotion to search engines, directories, blogs etc can be considered as OOP.

For such more terms, please visit Web2Promote - Important Terms & Concepts

Web2Promote - A guide to Internet Marketing and Search Engine Optimization
www.web2promote.com

Explore Web2Promote - A Guide to SEO and Internet Marketing

2008-02-18T09:29:00.000-08:00

Web2Promote is purely an informative website for newbie, who wish to know about Search Engine Optimization (SEO) and Internet Marketing Strategies.

Get answers to some interesting Qs related to SEO/SEM like

How Search Engine Work?
How to drive relevant traffic to your website?
What parameters affect Search Engine Rankings?
How to perform SEO?
How to conduct Permission Based Email Marketing?
How to build Self marketing website?

And many more…

It’s LIVE and growing. Check it out.

Web2Promote
www.web2promote.com